We are the
2077 Collective.
Nosotros somos el Colectivo 2077.
Wir sind das 2077 Kollektiv.
我们是 2077 集体。
Мы Коллектив 2077.
نحن مجموعة 2077.
We are creatives, researchers, marketers, and developers all
working to make
Ethereum
cool again.
Beliefs
Crypto has the potential to give people across the world almost unimaginable levels of freedom and autonomy.
Vision
We envision a world where everyone has individual sovereignty, economic freedom and ownership of the infrastructure that supports them.
Mission
Accelerate Ethereum adoption, because for this vision to materialize, crypto must be built on a truly decentralized and permissionless base layer.
Solving Ethereum's biggest problem
Lack of
Marketing
There's an established community of researchers and developers focused on building and scaling Ethereum, but there's no unified community focused on promoting it. Independent marketing projects at the L2 or dapp/infrastructure layer—while net positive and beneficial for Ethereum—tend to be self-interested and ultimately focused on one specific (albeit important) piece of the puzzle they have an interest in.
A (visible) narrative vacuum
The people whose voices really matter—core developers, researchers, builders—are often quiet. The empty space is filled with competitor noise, which is often intellectually dishonest. This shapes the world's view of Ethereum without anyone to credibly counteract the psyops, dispel misinformation, and proactively share good narratives about Ethereum with the world.
Focus on the wrong things
Too much of the Ethereum community's energy is spent in tribal arguments on crypto-Twitter, or talking to other crypto natives. Having circular arguments about the investment case or esoteric technical debates is not useful after a point. For most people, energy is better spent showing the world what users can do with Ethereum right now and getting people on-chain.
We are Ethernauts making Ethereum cool again and solving ETH's
marketing problem.
An unedited photograph of an Ethernaut
EIP-2077
The 2077 Collective has authored EIP-2077: Ethereum Marketing Department to prescribe a strategy for marketing the Ethereum brand online and IRL. EIP-2077 provides a blueprint that guides 2077 Collective's marketing efforts:
1
Fill the gap
Establish consensus on core marketing problems, create public good infrastructure to tackle marketing problems, and forge relationships between builders and marketers.
2
Control the Narrative
Ethpill newcomers, defend Ethereum from FUD + psyops, and amplify the voices of protocol devs, researchers, and builders.
3
Correct the focus
Bring more people on-chain, increase % of builders in the Ethereum ecosystem, and create tools + resources to onboard users/devs.
4
Promote the ecosystem
Increase mindshare, adoption, and investment in Ethereum through coordinated marketing efforts in the ecosystem and educate users, builders, and businesses about Ethereum L1/L2s.
Index
Recent work that has been put out by the collective.
Website
See the geographical distribution of Ethereum validators in real-time. A visual experience with in-depth metrics and statistics.
Research hub
Deep dives and technical analyses on Ethereum infrastructure, protocols, and applications
EIP Wiki
The ultimate resource on Ethereum Improvement Proposals (EIPs) for research nerds.
